Privacy Policy

Collection and Use of Information

Various areas and sections of the Website, including the various services offered through it, may involve registration and the provision of personal details and information. Providing incorrect details, or failing to provide all required details, may prevent you from completing the registration or using some of the Website's services, impair the quality of the service provided to you or the possibility of receiving it, and impair the ability to contact you when necessary.

You consent to Dira4U collecting, extracting and storing information about you in connection with your use of the Website and/or in any other context related to Dira4U – whether provided directly by you or received or extracted indirectly, including, among other things: name, age, address, phone number and mobile number, email address, ID number, payment instrument details, browsing history, credit card data, consumption habits, information or advertisements viewed on the Website, web pages viewed, computer locations, IP address and the like (hereinafter – "the Information").

Dira4U shall be entitled to collect and extract the Information, use the Information, and store the Information in the Company's databases, in order to enable you to use the Website, for marketing and sales purposes, for making offers, providing benefits, contacting you, sending updates, addressing and identifying you, verifying details, improving the service, providing services, direct mailing, direct mailing services, encouraging purchases, analyzing and processing the Information, profiling and statistical research, as well as for business purposes and for advertising and marketing – including disclosing and/or selling the Information to third parties, in Israel or outside Israel, including service providers and entities with business relationships with Dira4U ("the Suppliers"). Dira4U holds control over the Company's databases, and its contact details are set out below under the heading "Contact Details for Dira4U".

It should be noted that you are not required to consent to such use, disclosure and/or collection and/or extraction of the Information, and by using the Website you voluntarily agree to provide all the Information, to any use thereof and to its transfer, all as detailed in the Privacy Policy. However, refusal or non-consent may in some cases result in your being unable to receive services from Dira4U.

In addition to these purposes, Dira4U may use the Information and transfer it to third parties at its discretion, among other things in order to comply with legal requirements, including any legislation, law, convention, ordinance, regulation, order, official instruction, administrative instruction, circular and/or directive of any governmental or regulatory body; in the event of a complaint and/or request in connection with the use of the Website and/or in order to deal with security and/or technical problems in the system; in the event of a legal or commercial dispute between you and Dira4U; in order to respond to claims by third parties; in order to protect the property rights of Dira4U and/or the Website's users; in cases where use of the Website is made in contravention of the Terms of Use and/or in contravention of any law, and for the purpose of changing and improving the Website; as part of business cooperations and/or for the purpose of providing services to Dira4U's customers through third parties.

Dira4U shall be entitled to provide any service itself and/or through third parties with whom it has various business relationships, and/or to choose that a particular service be provided on a one-off basis or generally by a third party without Dira4U being involved in providing the service. For the purpose of providing the service as aforesaid, Dira4U shall be entitled to transfer the Information to such third parties in Israel or outside Israel.

Dira4U shall be entitled to transfer the Information to Suppliers and/or third parties, and such Suppliers and/or third parties shall be entitled to use the Information transferred to them for the same purposes set out in this Privacy Policy and in the Terms of Use, and to store the Information in their databases. Dira4U shall bear no liability of any kind whatsoever for any use by the Suppliers of such Information.

In addition, you authorise Dira4U to use the details you have entered, for the purpose of contacting relevant parties to verify your identity. The details you have entered in the various systems on the Website (including your credit card details) will be transferred to Suppliers and/or third parties in Israel or outside Israel, for the purpose of using the Website and/or for the purpose of providing relevant services, and you consent to receiving various offers from the Suppliers to whom your details have been transferred.

Information entered by users (including credit card details) is secured using SSL protocol and in accordance with the highest industry security standard, PCI DSS Level 1. For payment processing, Dira4U uses PayPlus as its payment services provider and CardCom as its credit provider. Upon submission of credit card details, the data is transferred to these providers in accordance with international security standards and/or equivalent standards approved by credit card companies.

Dira4U will not charge your credit card before the details have been verified with you, for each purchase, in accordance with all applicable laws.

Should Dira4U undertake a restructuring, change of control, sale of activity, merger or similar transaction with a third party, Dira4U shall be entitled to transfer all information in its possession to such third party, who will undertake to act in accordance with the provisions of this Privacy Policy.

As detailed in this Policy, Dira4U may also transfer information to countries outside Israel. Some of these countries may not apply similar data protection legislation. By using the Website, you consent to such international transfers of information. Dira4U will take reasonable efforts to ensure that the information remains appropriately protected when transferred across international borders, and the transfer of information will be carried out in accordance with the law and this Policy.

The Website contains links to other websites. Dira4U is not responsible for the privacy policies of such other websites. Entry to linked websites is entirely at your own risk and Dira4U shall bear no liability for such entry and/or use. Dira4U recommends that you check the terms of use and privacy policy of any linked website before taking any action and/or transferring personal details on the linked website.

Direct Mailing and Advertising

You confirm that you agree to receive advertising material as provided in Section 30A of the Communications Law (Telecommunications and Broadcasting), 5742–1982 ("the Communications Law") and to receive direct mail pursuant to the Privacy Protection Law 5741–1981 ("the Privacy Protection Law"), both from Dira4U and from third parties.

Without derogating from the generality of the foregoing, you agree and consent to receive updates, benefits, promotions, advertisements, marketing information, direct mail and/or offers to purchase products or services from Dira4U and/or from third parties, by mobile, email, fax, automatic dialing system, electronic message, SMS and/or any other means of communication, including the WhatsApp application, subject to WhatsApp's terms of use and privacy policy, all from Dira4U and/or from third parties.

If you do not wish to receive such advertising, you may request to be removed from the mailing list by clicking the link at the bottom of any advertising message, and/or by contacting us verbally or in writing at email address: info@dira4u.com or by telephone at: 054-9312787.

Dira4U will remove the person requesting removal from the mailing list, in accordance with all applicable laws, including the Communications Law (Telecommunications and Broadcasting), 5742–1982 and the Privacy Protection Law, 5741–1981.

It should be noted that removal from the mailing list for advertising messages will not prevent receipt of service and/or operational messages, and these will continue to be transmitted to any person, including customers and/or potential customers, even after removal from the mailing list for marketing messages.

Please note – Dira4U may prevent you from using the Website and receiving products if you request to be removed as aforesaid.

Artificial Intelligence

In some of the services we use tools based on artificial intelligence (AI) technologies, for the purpose of providing the service, improving user experience, personalisation, developing and improving the service, analysing information and data, streamlining processes and automation, information security and fraud prevention, as well as for the other purposes set out in this Privacy Policy.

Use of these tools includes processing of information collected about you, and will be carried out in accordance with the terms of this Privacy Policy, and subject to the provisions of the law, while implementing appropriate and accepted information security and control measures.

In some cases, processing of the information will be carried out using AI tools based on third-party models, such as OpenAI, Google and the like. For the purpose of using AI engines, information collected about you will be transferred to such third parties, subject to their undertaking not to use the models for training.

Cookies, Monitoring and Control Systems, and Third-Party Content

The Website includes use of "cookies" (strings of letters and numbers used to store information, saved in the user's computer memory), "web beacons", pixels, and additional systems and technologies for collecting information and monitoring browsing and activity on the Website (hereinafter collectively – "Cookies").

The Cookies contain and enable the collection and extraction of information about you, for the purpose of monitoring browsing habits on the Website, including, among other things, the length of time you spent on the Website, sections and information you wish to view when entering the Website, your Internet service provider's details, IP address and device location. This is for advertising and marketing purposes, adapting personal preferences, personalising content, third-party advertising, improving the browsing experience on the Website, and for any other purpose set out in this Privacy Policy. It should be noted that no approval is required before activating these means and software.

Some of the Cookies are necessary for the proper operation of the Website, some are used for monitoring, evaluation and analysis purposes, and some are used for personalising marketing and advertising content that will be displayed to you.

Some of the Cookies operating on the Website are operated by third parties, or as part of the service that those third parties provide within the Website. Any use by such third parties of Cookies or any other similar technology is subject to their privacy policies.

It is possible to stop and prevent the use of Cookies (some or all of them) by changing the settings on the Website. Disabling Cookies may impair your ability to use parts of the Website, as well as the quality of browsing and other activities on the Website. Further details, depending on the type of browser you use, can be found at the links below:

• Chrome: https://support.google.com/chrome/answer/95647?hl=en
• Explorer: https://support.microsoft.com/help/278835/how-to-delete-cookie-files-in-internet-explorer
• Safari: https://support.apple.com/en-il/guide/safari/manage-cookies-and-website-data-sfri11471/mac

One of the monitoring systems operating on the Website is Google Analytics. For further details see the links below:

• Terms of Use: https://www.google.com/analytics/terms/us.html
• Privacy Policy: https://policies.google.com/privacy
• Opt-Out: https://tools.google.com/dlpage/gaoptout

Users' Rights on the Website

Pursuant to the Privacy Protection Law, you are entitled to review at any time the information about you held in Dira4U's databases (yourself or through someone authorised by you in writing or by your guardian). It should be clarified that it is not possible to review information that is not identified (i.e., information that was collected and/or stored without specific identification). To review the information, you are requested to contact Dira4U through one of the contact methods set out below.

If you have reviewed the information and found that it is not accurate, complete, clear or up to date, you are entitled to contact Dira4U by email through one of the contact methods set out below. Dira4U will address your request and act in accordance with the provisions of the law.

Information Security

Submission of information on the Website and/or its collection during browsing and use of the Website are secured by TLS (Transport Layer Security) protocol, which enables encryption of information transmitted over the Internet in a manner that does not allow the information to be read and/or identified when transmitted.

Please note that use of the Website and/or of content uploaded to the Website and/or of linked websites and/or related content may expose you to risks associated with use of the Internet, including intrusion into your computer and/or mobile phone, viruses, malware and the like.

Browsing or using the Website and/or any use or viewing of content uploaded to the Website and/or linked websites and/or related content is entirely at your own risk. Dira4U recommends that you install adequate protective and security software before any use and/or entry to the Website.

Dira4U makes every effort to secure the information on the Website, in accordance with what is customary and accepted on websites of this type. Since this involves operations in an online environment, Dira4U is unable to guarantee absolute immunity from intrusions. Dira4U does not guarantee or warrant that the Website, its systems or databases, including information you have provided, will not be breached, or that such information will not reach an unauthorised third party. As long as Dira4U takes reasonable measures to secure the Website as aforesaid, Dira4U will not be liable for any damage of any kind whatsoever caused to you as a result of a breach of its databases and/or Website and/or computers.

How Long We Will Keep Your Information

Dira4U will keep your information during the period in which you use its Website or services, and thereafter for the purpose of providing the services in accordance with the terms of this Policy.

Dira4U will also keep your information for the period required to protect and preserve its legal rights, as well as for the purpose of complying with regulatory requirements, preventing fraud or deception, and enforcing this Privacy Policy.

General

The applicable law governing the Website and any related matter (including this Privacy Policy), and in any case of legal dispute directly and/or indirectly related to the Website and/or use of the Website, is Israeli law exclusively. Exclusive and sole jurisdiction to hear any dispute or legal claim, directly and/or indirectly related to the Website and/or use of the Website and/or any service provided by Dira4U, is granted to the competent court in the Tel Aviv-Jaffa district (and not to any other forum).

Should a competent court determine that any provision of this Privacy Policy is unlawful and/or invalid and/or unenforceable, in whole or in part, then to the extent so determined by the competent court, only that provision or (as the case may be) only that part of it will be void, and this will not affect the remaining provisions of the Privacy Policy, which will remain in force and binding on you.

Contact Details for Dira4U

Email: info@dira4u.com Phone: 054-9312787 Privacy Officer: Alon Ner-Gaon, info@dira4u.com, 054-9312787